The Sales Funnel For Effective Online Marketing
The sales funnel has been an essential element of traditional marketing and business for many years. Recently, it appears to me that the topic of funnels being used in Internet business is popping up everywhere on the web.
It is evident that many are eager to learn more about this idea and how they could use it to improve their online business marketing efforts. Continue reading to learn more about the sales funnel and how it can be used to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't a funnel. In this case using the term funnel is to visual and describe the process of selling from beginning to its end. Because it uses a wide entry way for potential customers "Unqualified prospects" on the top, and an even smaller opening to convert sales in the middle, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also known as those who aren't qualified, will be at the top of the funnel. These are people who might require your products or services but haven't been contacted before. There will be a lot of offers and sales activities in the future, and you'll also have customers who have purchased your product or service.
Another reason why the idea of a lead generation funnel works is because it allows you to monitor your potential prospects actions throughout the expanded sales process. Utilizing the sales funnel to measure the number of prospects who are qualified at each stage, you can predict the number of potential customers who are likely to become customers.
A sales funnel will allow you to determine exactly how is going on and how your sales strategy is not working or succeeding, or if your campaign isn't getting enough potential customers somewhere in the process. This information helps you choose the best place to focus your efforts to ensure that sales are on the right level and to meet the marketing objectives. It's used to measure and manage the sales process of customers.
The Front- End or the Sales Funnel The top
Your top sales funnel is your most active and important area in your process. It requires constant testing. Your imagination and resources will limit the amount of front-end strategies you can develop.
The primary objective of the front-end is going to be to attract potential clients and turn them into buyers later on in the selling process.
A prospective client is "qualified" once they have signed up for the product or service you offer. This is when of the sales funnel that the potential customer or "Unqualified Prospect" becomes qualified leads due to an action they have the potential to purchase your product or service.
To make your front-end effective it is essential to drive targeted traffic towards your blog, website, squeeze page, or blog. PPC advertisements, articles for marketing PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners and blogs, forum posting and content marketing are all excellent sources.
There are many ways to "qualify" an "unqualified potential customer. One of the most effective ways to qualify prospects is by creating a squeeze page. This allows you provide something valuable to your product which users can receive for free, or at a substantially lower cost in exchange for their name and email. You can select from reports and newsletters, as well as video and e-mail courses.
We can see that the front-end is where people are attracted to your sales funnel. Now what about the back-end?
The Bottom of The Funnel: The Back-End
The bottom or back end of the funnel where major sales and profits are made. This area usually includes the most costly products. They are generally relevant to the same niche however they are presented in different formats, such as audio, video live interaction, or private consultation.
The main difference between front-end and back-end is the kind of client and also the price of the service or product being offered.
It's true that only one percent, or 1-2%, from the overall number of folks entering into your front - end will finish up in the back-end. It's okay, because this tiny segment will be investing more in the long run.
Products and services that are front-end may cost less than $100, however back-end products, services and products typically cost between 100 and 1000 dollars. This makes the back-end or bottom of the sales funnel the primary source of revenue for your Internet business, it's also the most reliable and stable area in this sales process.
Like I said, the sales funnel may be as simple or as complicated as your creativity or resources allow.
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